After successful events in Europe and the Middle East,

Baltimore Convention Center - Home to HITEC 2012.

HITEC 2012 – held at the Baltimore Convention Centre

Ground Labs participated in the HFTP HITEC 2012 event in Baltimore Maryland in the United States. We were welcomed with warm weather at the Convention Center in downtown Baltimore.

The renowned event is the largest hotel and hospitality technology event in the world was well attended with attendees coming from dozens of countries representing both the financial and technical disciplines. Participants were eager to share their worries and questions on PCI DSS. We can see this is topic of concern in the Hospitality industry. The common discussion was how to find the cardholder data that they knew was in their environments. We often heard that common business practices and the efforts to accommodate guests were often the very causes for cardholder data being stored unprotected.

Camden Yard - Baltimore Orioles vs the Angles

Next door to HITEC was Camden Yard where our team watched the Baltimore Orioles play baseball against the Los Angeles Angels!

The Hospitality industry has had some news worthy breaches in the past year. The potential exposure had most organizations looking for ways to minimize the impact of a breach. The level of interest and the types of questions made it clear that PCI compliance was becoming an important requirement for their operations.

The lucky winner of the Ground Labs iPad 3 for this event was John Kandrovy from Woodloch Pines Inc. Congratulations John!

Special thanks to innRoad for the special invitation to join them in their Suite at Camden Yards to watch the Baltimore Orioles play baseball against the Los Angeles Angels.

We are looking forward to returning to HITEC next year at Minneapolis!

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