The CCPA allows residents of the state to control how businesses handle and process their personal data, giving them the ability to request access to, delete, or opt out of sharing or selling their information. Regulatory experts believe that becoming CCPA compliant will be the gold standard for data privacy within the United States. The CCPA sets the benchmark framework for data compliance in the US.

On November 3, 2020, California voters approved the California Privacy Rights Act (CPRA), the most comprehensive consumer data privacy law in the United States. Commonly referred to as the CCPA 2.0, the law amended the CCPA and expanded the rights of California residents when it came into force on January 1, 2023. The CPRA further enhances consumer privacy protection through robust obligations for companies and organizations collecting personal information.

Under these laws, individuals are allowed to take action against companies that fail to maintain compliance, holding businesses liable for up to $2,500 per individual violation or data breach. The CPRA grants the California Privacy Protection Agency (CPPA) authority to impose fines for noncompliance. The fine may be limited if the number of violations is low but losing customers’ trust can have a devastating impact on brand and shareholder value.

CCPA regulations extend to businesses operating in states outside California

CCPA and CPRA apply to any for-profit businesses that meet a certain threshold in size and revenue, and that collect or control California residents’ personal information or do business in the state. The act requires that organizations know exactly what PII data they have in their possession, where it resides and whether it is sufficiently secured.


Is your business CCPA compliant? Conduct a complimentary sample data analysis with Ground Labs to find out.

Ground Labs’ CCPA compliance software helps organizations discover and secure sensitive data

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How businesses can meet CCPA compliance

The California Consumer Privacy Act (CCPA) is a state statute intended to enhance California residents' privacy rights. Although CCPA was enforced on July 1, 2020, organizations are still struggling to comply with the legislation.