BY Marketing Ground Labs | 24 October 2017
We recently returned from the AISA Conference in Sydney, Australia, after presenting Ground Labs data security proposition to global and local businesses alike. The organisations we spoke with who had a European presence quickly turned the conversation to the new General Data Protection Regulation (GDPR) deadline of May 2018 and how Ground Labs can help to prepare them for the new regulation.
The organisations we spoke to had an overwhelming realisation that GDPR will play a major role in how they handle sensitive data, privacy policies and data security moving forward into 2018. The need to take a company-wide approach is a new concept, as in the past these decisions would have firmly rested with the IT dept. This new approach will allow businesses to tackle the grey areas of the regulation and allow them to become compliant.
In my previous Blog, I set out how GDPR will impact businesses and the steps they will need to take to prepare themselves for compliance. This week’s PCI Community meeting in Barcelona will put GDPR front and centre.
Our global presence gives us a unique insight into how organisations are dealing with GDPR across all the major markets we do business in (EMEA, APAC and North America) This has allowed us to be a major factor in helping them define their data security policy around their structured and unstructured data.
With this clear messaging from businesses, I felt it necessary to outline our role in helping them deal with the role out of a GDPR initiative. Our positioning takes a different turn to the majority of the noise. As a security software vendor, we understand the importance of securing sensitive data while giving companies the option to protect their environment through our forensic data search tool.
The Ground Labs solution offers proven capability based on Ground Labs’ existing market focus on being the #1 discovery product vendor in the PCI compliance space. However, in response to increased data breach notification and privacy requirements from existing customers and the market in general, Ground Labs has continued to evolve its product capabilities to meet these additional requirements with a broad variety of Personally Identifiable Information (PII) that may also be utilized by organisations over the long term.
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